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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Cross-Channel Journey Design | - Customer lifecycle orchestration
|
| Automation and Optimization | - Automation Studio workflows
|
| Email and Messaging Execution | - Email Studio operations
|
| Marketing Cloud Core Architecture | - Salesforce Marketing Cloud ecosystem components
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. Which two concepts are types of Journeys?
Choose 2 answers
A) Single-send
B) Multi-step
C) Triggered
D) Promotional
2. Which three features are supported in MC Advertising Studio?
A) Linkedin user matching
B) Myspace user matching
C) Tiktok user matching
D) Facebook advanced match
E) LinkedIn company matching
3. How frequently does Einstein Engagement Scoring updates to email?
A) Model Monthly
B) Mobile Weekly
C) Email daily
4. Which two use cases are best suited for the new MC Transactional Messaging API?
A) Password Resets
B) Subscription reminders
C) Flash Sales
D) Order confirmations
5. Which social network(s) support lead capture in Ad Studio?
A) Twitter
B) Google Adwords
C) Instagram
D) Facebook
E) Linkedin 2%
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: A,D,E | Question # 3 Answer: B | Question # 4 Answer: A,D | Question # 5 Answer: D |








