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HP HP2-B97 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| HP Printing Portfolio Overview | - HP print technology categories (Inkjet, Laser, PageWide) - Core value propositions of HP printing solutions - Printer segmentation (home, SMB, enterprise) |
| Sales Scenarios and Positioning | - Competitive positioning of HP printing products - Common objections and handling strategies - Upselling and cross-selling supplies |
| Supplies and Consumables | - Ink and toner types and usage models - Page yield and cost-per-page concepts - Original HP supplies value proposition |
| HP Printing Hardware Knowledge | - Printer features and functions - Connectivity and workflow integration - Security features in HP printing devices |
| Customer Needs and Solution Selling | - Matching solutions to business size and workload - Identifying customer printing requirements - Total cost of ownership (TCO) considerations |
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Marshall 
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