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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

A. Segmentation rule
B. Completion action
C. Custom redirect
D. Engagement studio

Question 2

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?

A. Use a dynamic list that matches prospects as they complete the form.
B. Use a completion action on the form to automatically add anyone who completes it to the list.
C. Use table actions to add prospects who have completed the form to the list.
D. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Question 3

Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?

A. Custom Prospect fields
B. Custom Opportunity fields
C. Custom Account fields
D. Custom Record Type fields

Question 4

You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?

A. Set them up as a Sales user in Marketing Cloud Account Engagement
B. Set them up as a Marketing user and then control how many emails can be sent.
C. Set them up as a one-to-one email user only
D. You can't send one-to-one emails out of Marketing Cloud Account Engagement.

Question 5

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

A. True
B. False

Solutions: