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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A) Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
B) Make significaant investment in product improvements
C) Sell the product while it is still making money
D) Take as much profit from the product as possible

2. __________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.

A) Responder
B) Reactor
C) Defender
D) Analyzer

3. The primary benefit of a Focus Group in marketing research is _____.

A) Deep insights
B) Ease of execution
C) The ability to develop broad insights
D) Low cost

4. A product platform is the set of all products in a product family.

A) True
B) False

5. During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.

A) Secondary research
B) Product use testing
C) Lead user research
D) Quality function deployment

Solutions: