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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
B) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
C) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
D) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.

2. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A) The company will pay for each click to watch the video.
B) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
C) The company will pay for each click on the video that leads a user to the destination website.
D) The company will pay for each click on the video's stop button, as video ads are being playing automatically.

3. Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A) City targeting
B) Customized targeting
C) Region and City targeting
D) Country targeting

4. Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

A) 1 to 10
B) Google does not reveal the Quality Score as it is proprietary information.
C) Very high, Moderate, Low, Poor
D) 1 to 100

5. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) No, as long as Ned's site isn't selling anything against Google's content policy.
B) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
C) Yes, because the pop-up window offers a coupon that's good for one day only.
D) No, because the pop-up window offers a discount to Ned's website visitors.

Solutions: