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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Test page and conversion page
B) Test page and live page
C) Landing page and conversion page
D) Landing page and conversion page

2. You've been running Google AdWords advertisements for your business for the past six months. You're ready to improve your performance and you'd like to see data on low and high performing ads. Which of the following reports will best help you in this instance?

A) Placement performance report
B) Account performance report
C) Ad performance report
D) Keyword performance report

3. Which of the following is the correct formula of bounce rate?

A) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Visits
B) Bounce rate = Total Number of Visits Viewing Only One Page / Total Sales
C) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Conversion s
D) Bounce rate = Total Number of Visits / Total Number of Visits Viewing Only One Page

4. Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?

A) An optimized website will help organic search results.
B) An optimized website will receive more conversions.
C) An optimized website will receive a better landing page.
D) An optimized website will receive a better quality score.

5. You are examining the Visitor information for your website. What is the purpose of visitor loyalty?

A) Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
B) Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.
C) Visitor loyalty reveals statistics about visitors who have visited your site before.
D) Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.

Solutions: