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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
B) Establishing a process for ongoing, two-way communication with all relevant interest groups
C) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
D) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences

2. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
B) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
C) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
D) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.

3. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
B) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
C) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
D) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.

4. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) providing weekly statements to explain why the changes are necessary.
B) holding face-to-face meetings to create open conversation.
C) writing position papers to justify the changes.
D) conducting quarterly surveys to monitor their opinions.

5. Which part of the communication development process should be handled by in-house communication professionals?

A) Strategy and project management
B) Video production and web programming
C) Speech writing and newsletter writing
D) Crisis and emergency communications

Solutions: