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DMI PDMM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Mobile Advertising | - Mobile display and search advertising - In-app advertising and formats |
| Topic 2: Mobile Applications | - App store optimization (ASO) - App development lifecycle |
| Topic 3: Mobile Marketing Foundations | - Mobile consumer behavior - Introduction to mobile marketing ecosystem |
| Topic 4: Mobile Strategy | - Mobile strategy development - Integration with digital marketing strategy |
| Topic 5: Mobile Analytics and Optimization | - Conversion tracking and optimization - Mobile analytics tools and KPIs |
| Topic 6: Location-Based and Messaging Marketing | - SMS and push notification marketing - Location-based marketing strategies |
| Topic 7: Mobile UX and Customer Experience | - Responsive and mobile-first design - Mobile user experience principles |
