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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A) Use a File Drop starting source.
B) Trigger the automation via API.
C) Schedule the automation to run hourly.

2. When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
B) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C) In the step with the two SQL activities, place a wait step between them.

3. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Configure Field-Level Encryption in import file.
B) Manager Files in File Transfer.
C) Specify character encoding in import file.

4. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A) An automation that deletes old data extensions, emails, and reports
B) An automation that contains several recurring emails and decisioning points
C) An automation that Imports subscriber data regularly and updates key data extensions

5. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A) The entry sources data extension has a primary key and subscriber key.
B) The Update Contact Activity Is used to make status updates.
C) The Update Contact Activity us used to make status updates.

Solutions: