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Facebook Certified Community Manager Sample Questions:

1. The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?

A) Block the member from the group to avoid the subject.
B) Reach out privately to the member to ask if responses from the team are unclear.
C) Invite other members to clarify that the question has been answered.
D) Remove the comment with the appropriate rule and explain possible disciplinary actions.

2. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase paid spend targeting young audiences on all platforms
B) Increase community moderation on all platforms
C) Increase influencer content across all platforms
D) Increase video content across all platforms

3. A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?

A) Remove the members who are joining the new community
B) Continue to focus on the original community
C) Create a post that discourages members from joining the new community
D) Link to the new community and encourage people to join it

4. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Join similar groups to see what they are discussing and create groups related to those topic
B) Launch a few groups, announce them in the current one and begin to create content for those new groups
C) Create a poll to ask members what interests them and what they want these new groups to focus on
D) Analyze the most popular posts for the last six months and create groups based on those post topics

5. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create a social media account for the new product
B) Tag influencers to share the content and campaign hashtag
C) Change content strategy to target male followers during launch
D) Create targeted posts and ensure the content and tone are inclusive

Solutions: