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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Interval Date = August 1, 2016 plus one day
B) Sent Date = August 1, 2016
C) Sent Date = August 1 to August 2, 2016
D) Event Date = August 1, 2016
E) Live Date - August 1, 2016

2. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
B) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
C) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
D) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
E) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.

3. There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

A) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
B) In the export wizards, under the Source section, select the option "Comma delimited".
C) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
D) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.

4. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
B) Minimize complaints and bounces to establish a good reputation with each ISP.
C) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
D) Send carefully planned content to highly engaged recipients.
E) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

5. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

A) Oracle must generate a public/private key pair for the client to establish the secure connection.
B) The client should send only a public key to Oracle to apply to the SFTP data gateway server.
C) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
D) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.

Solutions: