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IBM 000-M96 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what is the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns?

A) Profiles
B) Dimension hierarchy
C) Segments
D) Samples

2. When working with Unica Campaign Response History Administration, what is a key step before beginning the work?

A) Configure response processes.
B) Configure audience process.
C) Define audience levels.
D) Configure table mappings.

3. Which Unica Campaign process controls the actual execution of completed Campaigns, including managing and generating output of contact lists, assigning offers to target audiences, tracking contacts, logging of data, and scheduling of Unica Campaign or Session runs?

A) Analytical/Optimization
B) Data Manipulation
C) Cube
D) Execution/Run

4. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A) parameterized offer
B) smart offer
C) static offer
D) base offer

5. What happens if a customer disables integration between Unica Campaign and Unica Marketing Operations?

A) Customer must reinstall Campaign.
B) Customers cannot disable the integration between Unica Campaign and Unica Marketing Operations.
C) Integrated version reverts to standalone Unica Campaign.
D) All campaigns will be disabled.

Solutions: