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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Portfolio Management | 10% | - Project selection and prioritization - Pipeline governance - Portfolio balancing - Resource allocation |
| Topic 2: Market Research | 10% | - Voice of customer - Competitive intelligence - Qualitative and quantitative methods - Segmentation and forecasting |
| Topic 3: Tools and Metrics | 20% | - Financial and non-financial metrics - Concept generation tools - Risk assessment tools - Design and development methods |
| Topic 4: NPD Strategy | 20% | - Corporate and innovation strategy - Platform strategy - Intellectual property strategy - Strategic alignment and goals - Technology and product strategy |
| Topic 5: Life Cycle Management | 10% | - Introduction, growth, maturity, decline - Platform and derivative management - End-of-life decisions - Maintenance and improvement |
| Topic 6: Culture, Organization and Teams | 10% | - Organizational structures - Innovation culture - Cross-functional teams - Leadership and collaboration |
| Topic 7: New Products Process | 20% | - Stage-gate models - Process adaptation and improvement - Agile and hybrid approaches - Concept to launch phases |
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. Which of the following are good sources for new product concepts?
A) External sources from educational institutions, inventors and other companies focused on pure research
B) External sources from customers, including lead users
C) Internal sources from R&D, Marketing and/or operations
D) All of the above are good sources for new product concepts
2. In sustainable development to abbreviation D4E stands for...
A) Design for Evolution
B) Design for Extinction
C) Design for the Environment
D) Development for the Environment
3. Who is responsible for setting the corporate and business strategy?
A) The board of directors
B) Process management
C) Senior management
D) The stakeholders
4. In a 1997 PDMA (Product Development and Management Association) study on best practices in product development, the "best in bringing new products to market" were defined as those organizations that achieved at least 49% of their sales from products not in their product lines 5 years previously. Which of the following is a key best practice of these organizations?
A) Focus on speed to market and have the fastest cycle times in their industry
B) Drive new product development through a well-thought out strategy
C) Use financials to make all new product development decisions
D) Make organizational changes at least once every two years
5. When considering the responsibilities of Heavyweight core team members, Team Hat accountabilities include which of the following?
I. Ensuring functional expertise on the project
II. Sharing responsibility for team results
III. Establishing reporting and other organizational relationships
IV. Sharing responsibility for ensuring effective team processes
A) II, III, IV
B) II
C) I, II, III, IV
D) II, IV
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |








