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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup. Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A) An Apex Trigger is created on the Shipment object.
B) The Shipment object is on the Account Related List.
C) The Shipment object requires a Lookup to Lead or Contact.
D) There is a Master Detail Relationship from Contact to Shipment.

2. A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data model when using Marketing Cloud Connect?

A) The customer will be able to use Reports and Campaigns as audiences.
B) Email Sends will fail if the Contact ID or Lead ID is not included.
C) The customer will be unable to use synchronized data extensions.
D) Tracking Data will not be returned to the Sales Cloud email recipient.

3. An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?

A) Build independent suppression Data Extensions for every campaign.
B) Maintain a centralized suppression audience updated automatically from active retention journeys.
C) Create separate exclusion filters for every journey.
D) Export active journey participants every morning.

4. A global retailer plans to implement Enterprise 2.0 with five Business Units. Customers frequently purchase from multiple brands, and marketing leadership wants engagement history to follow each customer across brands. At the same time, each brand should maintain independent email templates and sender identities. Which design best satisfies these requirements?

A) Use different Subscriber Keys for each Business Unit.
B) Maintain separate Contact records by channel.
C) Share a common Subscriber Key across Business Units while allowing each BU to manage its own assets.
D) Create separate Enterprise accounts for each brand.

5. Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system. Which limitation should the consultant consider when recommending Field-Level Encryption?

A) Encrypted fields will show unencrypted values in standard records.
B) Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.
C) Separate encryption keys are required for each business unit.
D) Only list-based sending is supported by Field-Level Encryption.

Solutions: