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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A) Block certain categories in your Ads Manager.
B) Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
C) Change your core audience's interests to exclude certain content categories.
D) Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

2. Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

A) Brand Awareness
B) Post Engagement
C) Store Visits
D) Video Views
E) Conversions

3. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
B) Direct Response is for top of the funnel marketing.
C) With direct marketing, Facebook tries to minimize website conversions.
D) Brand marketing is for top of the funnel marketing.
E) With brand marketing, Facebook tries to maximize conversions.
F) With direct marketing, Facebook tries to maximize mobile app installs.

4. What determines the "Total Value" of your ads?
Choose only ONE best answer.

A) Maximizing advertiser value and estimated action rates.
B) Maximizing Advertiser Value and Optimizing Consumer Experience.
C) Maximizing Consumer Experience and Advertiser Bid.
D) Optimizing Consumer Experience and Maximizing User Value.

5. You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.

A) $7,000 lifetime budget with accelerated delivery.
B) $4,000 lifetime budget with standard delivery.
C) $28,000 lifetime budget with accelerated delivery.
D) $28,000 lifetime budget with standard delivery.

Solutions: